5 Facebook Features to Boost your Business’s Social Media Presence
Facebook is a very good social media platform because of its features and user base. However, there are even more Facebook features available than what you might know about! Today, we’ll discuss some that may be of great benefit to your company’s social media marketing plan.
Messenger
Facebook allows messaging between users through their website or their app. However, even businesses can utilize this Facebook feature. You can reach out to specific people in your network for a variety of reasons. This allows your business to have a very personal connection with those users.
Another option is to allow people to contact you through Messenger. A great place to encourage this is through a call-to-action on your page. It only takes one click for people to get in contact with you. If you do opt for this, be sure you can reply to your audience in a timely manner. Letting messages sit for days will look very bad on your part.
Facebook Live
Facebook Live has recently created a lot of buzz. This Facebook feature allows you to livestream video to your friends and audience. Facebook Live is a good way to connect in a personal way because your audience is actually seeing you. This feature can also be helpful if you want to livestream an event or share information.
Events
Events in Facebook have been around for a while now. They are a great way to let people know what is going on with your business and stimulate interest. Creating an event is as easy as adding details and a picture. Then, you can invite everyone that you want. When someone is invited to your event, they can even RSVP to let you know if they are interested.
Creating events for your business can help stimulate attendance. You might want to try it for your next open house, sale, or other special occurrence.
Videos
While Facebook is not as visual as Instagram or Pinterest, audiences are still attracted to visual posts. Videos are no exception to this. One of the Facebook features you can incorporate is to include videos in your posts and profile. These don’t necessarily have to be extravagant productions. But, having movement and a visual post can attract more people to view your content than text posts can.
These videos could be whatever you choose them to be. Keep them relevant to your business, but use them to engage. You might want to show off an event, your store, or work completed for other clients.
Facebook Insights
Insights is the only Facebook feature we’ll talk about that your audience does not see. Instead, it allows you to look at your page and see how well your marketing techniques are doing. It is essentially analytics for your Facebook. You can break down engagements, audiences, actions – almost anything you want. It is very helpful in determining which actions of yours are producing results and which are a waste of time. Use Insights to refine your action plan and get the most out of what your audience likes.
These are just a few Facebook features that could enhance your social media marketing. Be sure to experiment what works for you and what aligns with your goals and audience.
