What You Need to Know Before Starting a Facebook for your Business
Facebook is the most active social media platform, with over 1.6 billion active users as of March 2016. This means that there are tons of opportunity to grow your brand and business on this network. Facebook is somewhat simple…
How to Effectively Use Twitter for your Business
So you’ve set up a Twitter account for your business. But now what? How do you make Twitter a useful tool for you? We’re going to walk through some best practices to making your Twitter use a success. Set…
What You Need to Know about Twitter as a Business Owner
Twitter is one of the most commonly used social media platforms. There are over 313 million active monthly users as of January 2017. This unique social media tool is one of the most popular platforms for businesses to be active…
How to Choose Social Media Platforms
I would love to say that choosing which social media platforms to use is easy. Or that you should just use them all. But, that is definitely not the case. You will have to investigate and experiment to see which…
Batching Your Tasks for Maximum Productivity
Sometimes it’s hard to figure out how to get all of our work done. We’re busy and have to manage multiple aspects of our lives and businesses at once? But, there’s a way that we can make it a little…
Attending a Conference, Part 2 (or Lessons for a Conference)
In an earlier post, we discussed my decision to attend a conference as a business owner. Here’s an update about the lessons I learned while attending EWE. Preparation I looked at the attendee list (it was public). Many people…
Writing the Perfect Business Plan: Executive Summary
Now that you have completed every other piece of your business plan, it is time to move onto the executive summary. This section, although placed at the beginning, should be written last. This is because you will summarize all of…
Writing the Perfect Business Plan: Financial Plan
The Financial Plan & Projections portion of your business plan will take some work. This is because it involves a lot of projections, based off of estimates. However, it is very important that you do complete this section, both for…
Writing the Perfect Business Plan: Marketing & Sales
You really should create a separate marketing plan for your business. However, even in your business plan, you should include key details about your marketing and sales operations. Sales Team Your business may have anywhere from just you to…
Writing the Perfect Business Plan: Product/Service
The next part of your business plan is the section about your product or service. What you include may vary slightly depending on whether your business offers a product or a service. However, there are some key aspects that you…
